← ALL WORKJewellery Brand Identity / FMG Portfolio
Chains & Charms
A monochrome luxury-jewellery identity developed around a confident visual direction, branded storytelling and a complete design system.
Project overview
- Background
- A monochrome luxury-jewellery identity developed around a confident visual direction, branded storytelling and a complete design system.
- FMG's role
- Creative services across the disciplines listed below, with selected brand work featured in this project.
Scope of work
DELIVERED BY FMG01
Brand Strategy
A personalized road map that finds a brand's creative voice before a single asset is produced.
02
Creative Campaigns & Design
Campaign concepts and design systems built around each brand’s identity.
03
Attractive Content Creation
Content built to be found, held, and shared — from concept to best-performing format.
04
Art Direction
The visual point of view that ties photography, social, and campaign together.
Media Production
Credits
- Creative services — FMG Agency
- Client — Chains & Charms
- Source — FMG Company Profile
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