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Brand Strategy
A personalized road map that finds a jewellery brand's creative voice before a single asset is produced.
Jewellery Brand Identity · FMG Portfolio
Chains & Charms
A monochrome luxury-jewellery identity developed around a confident visual direction, branded storytelling and a complete design system.
Brand StrategyCreative Campaigns & DesignArt DirectionAttractive Content Creation
Project overview
- Background
- A monochrome luxury-jewellery identity developed around a confident visual direction, branded storytelling and a complete design system.
- FMG's role
- The work and service scope shown here are mapped directly from the client’s dedicated pages in the FMG Company Profile.
Delivered by FMG
Scope of work
The services and creative disciplines included in this client partnership.
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Creative Campaigns & Design
Campaign concepts and design systems built around each piece's craftsmanship.
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Art Direction
The visual point of view that ties photography, social, and campaign together.
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Attractive Content Creation
Content built to be found, held, and shared — from concept to best-performing format.
Media Production
Credits
- Creative services — FMG Agency
- Client — Chains & Charms
- Source — FMG Company Profile
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