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Harfi by Jawhara
A product identity and launch direction for Jawhara Jewellery's Harfi creation, built around an initial-led 18K gold and diamond pendant.
Project overview
- Background
- A product identity and launch direction for Jawhara Jewellery's Harfi creation, built around an initial-led 18K gold and diamond pendant.
- FMG's role
- Creative services across the disciplines listed below, with selected brand work featured in this project.
Scope of work
DELIVERED BY FMG01
Brand Strategy
A personalized road map that finds a brand's creative voice before a single asset is produced.
02
Creative Campaigns & Design
Campaign concepts and design systems built around each brand’s identity.
03
Attractive Content Creation
Content built to be found, held, and shared — from concept to best-performing format.
04
Art Direction
The visual point of view that ties photography, social, and campaign together.
Media Production
Credits
- Creative services — FMG Agency
- Client — Harfi by Jawhara
- Source — FMG Company Profile
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