← ALL WORKProduct Identity / FMG Portfolio
Moir by Ashraf Mounir
A personal-luxury collection for Ashraf Mounir Jewellery, transforming initials and symbolic forms into diamond-set jewellery with an ownable identity.
Project overview
- Background
- A personal-luxury collection for Ashraf Mounir Jewellery, transforming initials and symbolic forms into diamond-set jewellery with an ownable identity.
- FMG's role
- Creative services across the disciplines listed below, with selected brand work featured in this project.
Scope of work
DELIVERED BY FMG01
Brand Strategy
A personalized road map that finds a brand's creative voice before a single asset is produced.
02
Creative Campaigns & Design
Campaign concepts and design systems built around each brand’s identity.
03
Attractive Content Creation
Content built to be found, held, and shared — from concept to best-performing format.
04
Art Direction
The visual point of view that ties photography, social, and campaign together.
Media Production
Credits
- Creative services — FMG Agency
- Client — Moir by Ashraf Mounir
- Source — FMG Company Profile
CONTINUE EXPLORINGALL WORK ↗
NEXT PROJECT
Dina Saad Jewellery ↗
