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Brand Strategy
A personalized road map that finds a jewellery brand's creative voice before a single asset is produced.
Product Identity · FMG Portfolio
Moir by Ashraf Mounir
A personal-luxury collection for Ashraf Mounir Jewellery, transforming initials and symbolic forms into diamond-set jewellery with an ownable identity.
Brand StrategyCreative Campaigns & DesignArt DirectionAttractive Content Creation
Project overview
- Background
- A personal-luxury collection for Ashraf Mounir Jewellery, transforming initials and symbolic forms into diamond-set jewellery with an ownable identity.
- FMG's role
- The work and service scope shown here are mapped directly from the client’s dedicated pages in the FMG Company Profile.
Delivered by FMG
Scope of work
The services and creative disciplines included in this client partnership.
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Creative Campaigns & Design
Campaign concepts and design systems built around each piece's craftsmanship.
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Art Direction
The visual point of view that ties photography, social, and campaign together.
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Attractive Content Creation
Content built to be found, held, and shared — from concept to best-performing format.
Media Production
Credits
- Creative services — FMG Agency
- Client — Moir by Ashraf Mounir
- Source — FMG Company Profile
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