Jawhara Jewellery
UAE
A luxury gold and diamond jewellery brand based in the United Arab Emirates, combining traditional Middle Eastern artistry with contemporary design. FMG's portfolio also includes the Harfi product launch for Jawhara.
Project overview
- Background
- A luxury gold and diamond jewellery brand based in the United Arab Emirates, combining traditional Middle Eastern artistry with contemporary design. FMG's portfolio also includes the Harfi product launch for Jawhara.
- FMG's role
- Creative services across the disciplines listed below, with selected brand work featured in this project.
Scope of work
DELIVERED BY FMGBrand Strategy
A personalized road map that finds a brand's creative voice before a single asset is produced.
Social Media
Editorial-grade feeds and stories built around a controlled tone of voice, not a generic content calendar.
Creative Campaigns & Design
Campaign concepts and design systems built around each brand’s identity.
Media Production & Photography
Premium content production and photography, from concept and art direction to the final image.
Videography
Short-form and studio video built for social-first, sound-off viewing.
Attractive Content Creation
Content built to be found, held, and shared — from concept to best-performing format.
Art Direction
The visual point of view that ties photography, social, and campaign together.
Tone of voice
THE BRAND’S LANGUAGE- Regal
- Artistic
- Sophisticated
- Prestigious
- Elegant
Selected social media work by FMG Agency
Media Production
Credits
- Creative services — FMG Agency
- Client — Jawhara Jewellery
- Source — FMG Company Profile
Casa De Oro Jewelry ↗
