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Social Media
Editorial-grade feeds and stories built around a controlled tone of voice, not a generic content calendar.
Fine Jewellery · UAE · FMG Portfolio
Jawhara Jewellery
A luxury gold and diamond jewellery brand based in the United Arab Emirates, combining traditional Middle Eastern artistry with contemporary design. FMG's portfolio also includes the Harfi product launch for Jawhara.
Social MediaMedia Production & PhotographyVideographyArt DirectionAttractive Content CreationBrand StrategyCreative Campaigns & Design
Project overview
- Background
- A luxury gold and diamond jewellery brand based in the United Arab Emirates, combining traditional Middle Eastern artistry with contemporary design. FMG's portfolio also includes the Harfi product launch for Jawhara.
- FMG's role
- The work and service scope shown here are mapped directly from the client’s dedicated pages in the FMG Company Profile.
Delivered by FMG
Scope of work
The services and creative disciplines included in this client partnership.
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Media Production & Photography
Close-up, editorial jewellery photography that respects light, material, and scale.
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Videography
Short-form and studio video built for social-first, sound-off viewing.
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Art Direction
The visual point of view that ties photography, social, and campaign together.
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Attractive Content Creation
Content built to be found, held, and shared — from concept to best-performing format.
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Brand Strategy
A personalized road map that finds a jewellery brand's creative voice before a single asset is produced.
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Creative Campaigns & Design
Campaign concepts and design systems built around each piece's craftsmanship.
Tone of voice
Regal
Artistic
Sophisticated
Prestigious
Elegant
Selected social media work by FMG Agency
Media Production
Credits
- Creative services — FMG Agency
- Client — Jawhara Jewellery
- Source — FMG Company Profile
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