← ALL WORKFine Jewellery / FMG Portfolio
House of Adwar
Egypt
A Cairo fine-jewellery house transforming gold and diamonds into wearable statements of confidence, femininity and individuality.
Project overview
- Background
- A Cairo fine-jewellery house transforming gold and diamonds into wearable statements of confidence, femininity and individuality.
- FMG's role
- Creative services across the disciplines listed below, with selected brand work featured in this project.
Scope of work
DELIVERED BY FMG01
Social Media
Editorial-grade feeds and stories built around a controlled tone of voice, not a generic content calendar.
02
Media Production & Photography
Premium content production and photography, from concept and art direction to the final image.
03
Videography
Short-form and studio video built for social-first, sound-off viewing.
04
Attractive Content Creation
Content built to be found, held, and shared — from concept to best-performing format.
05
Art Direction
The visual point of view that ties photography, social, and campaign together.
Tone of voice
THE BRAND’S LANGUAGE- Feminine
- Classic
- Artistic
- Graceful
- Aspirational
Selected social media work by FMG Agency
Media Production
Credits
- Creative services — FMG Agency
- Client — House of Adwar
- Source — FMG Company Profile
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