01
Social Media
Editorial-grade feeds and stories built around a controlled tone of voice, not a generic content calendar.
Fine Jewellery · Egypt · FMG Portfolio
House of Adwar
A Cairo fine-jewellery house transforming gold and diamonds into wearable statements of confidence, femininity and individuality.
Social MediaMedia Production & PhotographyVideographyArt DirectionAttractive Content Creation
Project overview
- Background
- A Cairo fine-jewellery house transforming gold and diamonds into wearable statements of confidence, femininity and individuality.
- FMG's role
- The work and service scope shown here are mapped directly from the client’s dedicated pages in the FMG Company Profile.
Delivered by FMG
Scope of work
The services and creative disciplines included in this client partnership.
02
Media Production & Photography
Close-up, editorial jewellery photography that respects light, material, and scale.
03
Videography
Short-form and studio video built for social-first, sound-off viewing.
04
Art Direction
The visual point of view that ties photography, social, and campaign together.
05
Attractive Content Creation
Content built to be found, held, and shared — from concept to best-performing format.
Tone of voice
Feminine
Classic
Artistic
Graceful
Aspirational
Selected social media work by FMG Agency
Media Production
Credits
- Creative services — FMG Agency
- Client — House of Adwar
- Source — FMG Company Profile
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