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Social Media
Editorial-grade feeds and stories built around a controlled tone of voice, not a generic content calendar.
Fine Jewellery · FMG Portfolio
Ashraf & Mounir Jewellery
A jewellery house founded on craftsmanship and refined elegance. The portfolio also documents Moir, its personal-luxury collection of symbolic diamond jewellery.
Social MediaMedia Production & PhotographyVideographyArt DirectionAttractive Content CreationBrand StrategyCreative Campaigns & Design
Project overview
- Background
- A jewellery house founded on craftsmanship and refined elegance. The portfolio also documents Moir, its personal-luxury collection of symbolic diamond jewellery.
- FMG's role
- The work and service scope shown here are mapped directly from the client’s dedicated pages in the FMG Company Profile.
Delivered by FMG
Scope of work
The services and creative disciplines included in this client partnership.
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Media Production & Photography
Close-up, editorial jewellery photography that respects light, material, and scale.
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Videography
Short-form and studio video built for social-first, sound-off viewing.
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Art Direction
The visual point of view that ties photography, social, and campaign together.
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Attractive Content Creation
Content built to be found, held, and shared — from concept to best-performing format.
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Brand Strategy
A personalized road map that finds a jewellery brand's creative voice before a single asset is produced.
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Creative Campaigns & Design
Campaign concepts and design systems built around each piece's craftsmanship.
Tone of voice
Regal
Artistic
Sophisticated
Prestigious
Elegant
Selected social media work by FMG Agency
Media Production
Credits
- Creative services — FMG Agency
- Client — Ashraf & Mounir Jewellery
- Source — FMG Company Profile
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