Ashraf & Mounir Jewellery
A jewellery house founded on craftsmanship and refined elegance. The portfolio also documents Moir, its personal-luxury collection of symbolic diamond jewellery.
Project overview
- Background
- A jewellery house founded on craftsmanship and refined elegance. The portfolio also documents Moir, its personal-luxury collection of symbolic diamond jewellery.
- FMG's role
- Creative services across the disciplines listed below, with selected brand work featured in this project.
Scope of work
DELIVERED BY FMGBrand Strategy
A personalized road map that finds a brand's creative voice before a single asset is produced.
Social Media
Editorial-grade feeds and stories built around a controlled tone of voice, not a generic content calendar.
Creative Campaigns & Design
Campaign concepts and design systems built around each brand’s identity.
Media Production & Photography
Premium content production and photography, from concept and art direction to the final image.
Videography
Short-form and studio video built for social-first, sound-off viewing.
Attractive Content Creation
Content built to be found, held, and shared — from concept to best-performing format.
Art Direction
The visual point of view that ties photography, social, and campaign together.
Tone of voice
THE BRAND’S LANGUAGE- Regal
- Artistic
- Sophisticated
- Prestigious
- Elegant
Selected social media work by FMG Agency
Media Production
Credits
- Creative services — FMG Agency
- Client — Ashraf & Mounir Jewellery
- Source — FMG Company Profile
Berge Jewelry ↗
